I'd like the script for my radio advertisement for my magazine to be similar to the radio ad below for The Local Biz Magazine. I like the ad because it starts out by addressing it's audience (and by doing so I'll be engaging listeners who I'm trying to persuade to purchase my magazine) it then goes on to describing the magazine (It's name, purpose, what it aims to do, USP etc. ).
The main purpose is to SELL SELL SELL and I plan on implementing the "sell sell sell" element by using a combination of buzz words, a good jingle and clear narrative.
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