Shoot 1.4 -- Main Article

Shoot 1.3 -- Main Article

Shoot 1.2 -- Main Article

Script -- Radio Ad

This month's South Eastern is out now!

Pick up this month's Black History Month special for exclusive stories, interviews and to be in with a chance of winning tickets for all the events taking place in South East London.

{Octobers issue includes the first ever interview with this year's Apprentice winner Natalie Carter where she lets us know what she plans on doing for our community as well as what Lord Sugar's really like. Plus, South Eastern Magazine's in conversation with me, Sena Eze and I'm letting you know all about what I've got in store for South East London this month.}

Available, for free, throughout South East London.

*I've got my copy, have you?*

Shoot 1.1 -- Main Article

Mood Board No.5 & Shoot 1.0 -- Main Article

On Saturday I carried out the shoot for the images that will be accompanying my main article. I shot the model for my shoot (Benita Nwagwu) in Greenwich. I shot in Greenwich because it's a town in South East London and it's a great location to get "street-style" inspired shots. The mood board below informed my shoot (below the mood board I've inserted some of the shots from Saturday).

Mood Board

Target Audience -- CoP

I've had to slightly re-think the target audience for my magazine once I changed the concept of my main article. The fact that the article is now based on an interview with a blogger makes it more appealing (or somewhat relevant) to a younger audience of people of the ages 18-24. However I ensure to keep the overall concept of my magazine as well as my radio advertisement and billboard accessible to all through the use of texts/colours/sounds etc. that aren't exclusive to one age group, gender etc.

Research -- Radio Ad

I'd like the script for my radio advertisement for my magazine to be similar to the radio ad below for The Local Biz Magazine. I like the ad because it starts out by addressing it's audience (and by doing so I'll be engaging listeners who I'm trying to persuade to purchase my magazine) it then goes on to describing the magazine (It's name, purpose, what it aims to do, USP etc. ). 

The main purpose is to SELL SELL SELL and I plan on implementing the "sell sell sell" element by using a combination of buzz words, a good jingle and clear narrative.