Target Audience Questionnaire -- TAQ

I've created a questionnaire made up of ten questions in order to understand audiences (most especially my target audience: young adults aged 18-24) and to collect information and opinions that I can take into consideration when in the production stage of my magazine. When creating the questionnaire I really wanted to know what people thought about magazines that are free. I know that I have my opinions on free magazines due to the fact I've read free magazines with good content (i.e. Fabulous and Live Magazine) and free magazines with not-so-good content (i.e. Lewisham Life). The question I asked was:  Do you believe that there is any stigma attached to magazines that are free? I asked this because I wanted a rough idea of how many people believed there was a stigma attached to free magazines and if so why? And what can I do to rectify this for my magazine?